How much does the Walmart and Sam's Club bundle cost?

Walmart says the two memberships are available together for $120 a year, starting 20 October 2026. Fox Business reports Walmart+ costs $98 for the standard annual plan.

Does the bundle change Walmart Marketplace seller rules?

No source reviewed says the bundle changes the Walmart+ badge program. No seller-facing terms for the bundle have been published in the sources reviewed.

What does a seller need to earn the Walmart+ badge?

A seller must reach at least 100 orders fulfilled in the last 90 days, keep on-time delivery above 90% and cancellations below 2.5% over the last 14 days, and ship enrolled items within two calendar days. Enrolment does not guarantee the badge.

Will the bundle increase holiday sales on Marketplace?

That is unknown. No source reviewed shows Marketplace order volume or holiday conversion for the bundle.

Walmart+ and Sam's Club Plus $120 bundle: what sellers need to know

Walmart announced on 20 October 2026 that Walmart+ and Sam's Club Plus are available together for $120 a year, almost $100 less than members were previously paying for the two memberships separately². The bundle is aimed at shoppers, not sellers, and no source reviewed changes the rules for Walmart Marketplace sellers. Whether it will shift holiday buying toward Marketplace listings is not known, because no sales or order data for the bundle has been published.

Walmart announces a $120 bundle of Walmart+ and Sam's Club Plus

Aerial view of a container ship with stacked green and red containers sailing across dark blue sea with a wake behind it. — Aerial photograph of a container ship at sea, relevant to logistics and shipping of retail goods. Wilfredor / Wikimedia Commons, CC BY-SA 3.0

Walmart's corporate newsroom said the two memberships are available together for $120 a year, starting today, 20 October 2026². Walmart+ and Sam's Club Plus are both paid membership programs that include free delivery options¹. Sam's Club is a division of Walmart Inc. and a membership retail club².

Fox Business reports that Walmart+ costs $98 for the standard annual plan and Sam's Club Plus costs $120 a year⁴. That total is our arithmetic, not a figure published by Walmart. Walmart itself says the bundle is “almost $100 less than members were previously paying for the two memberships separately”². Yahoo Shopping describes the same offer as “down from $220”⁵.

Walmart describes the price as “the equivalent of $10 a month”². Fox Business says the bundle rivals Amazon Prime, which costs $139 a year⁴. Walmart's own list gives $139 for “a retail membership with delivery” as one of the prices people may be paying today².

Walmart CEO John Furner said: “For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own”².

Who is affected by the bundle

Shoppers with existing memberships pay different amounts. Walmart says annual Walmart+ members can “Switch to Walmart+ with Sam's Club Plus for just $22 more a year”², and Digital Commerce 360 reports the same extra $22 a year¹. Sam's Club members can “Upgrade to Sam's Club Plus for $60 more a year and get Walmart+ included,” and Sam's Club Plus members can “Activate Walmart+ at no additional cost”².

Shoppers who already pay for both can “link your Walmart+ and Sam's Club accounts,” and Walmart says “most members are eligible for a prorated refund for Walmart+”².

Marketplace sellers are affected only indirectly. The Walmart+ badge program lets sellers “offer free shipping benefits to Walmart+ members”³. None of the sources reviewed says the bundle changes that program.

What changes for sellers, and when

Four-step diagram listing the Walmart+ badge eligibility checks in order — Walmart's badge program sets four eligibility checks for sellers, each drawn from its Marketplace Learn page.

No seller-facing terms for the bundle have been published in the sources reviewed. The delivery benefit is described for shoppers: “Free delivery from Walmart and Sam's Club,” subject to “$35 min on sched². Walmart orders; $50 min at Sam's”².

Walmart says costs related to the membership change “are not expected to materially impact the company's fiscal Q3 or full year guidance as provided on August 20, 2026”². That statement concerns Walmart's financial outlook, not seller fees.

The existing seller rule most relevant to fast, free delivery is the Walmart+ badge program. Walmart's Marketplace Learn guide on the program was last updated on 27 August 2026, before this announcement³.

How the badge eligibility rules work today

Screenshot of a Walmart newsroom article with blue header navigation, dated Bentonville, Ark., Oct. 20, 2026, announcing a Walmart+ and Sam's Club Plus bundle for $120 a year. — Screenshot of “Meet Your $120 Life Hack: Walmart+ and Sam's Club Plus, Together”, captured 22 October 2026. Walmart Inc. (corporate newsroom)

The Walmart+ badge is a designation that “shows customers the item offers fast, reliable shipping.” It is added automatically to items fulfilled through Walmart Fulfillment Services and may be added to eligible seller-fulfilled listings³. A seller must meet four criteria:

Reach at least 100 orders fulfilled in the last 90 days³
Keep on-time delivery above 90% over the last 14 days³
Keep cancellations below 2.5% over the last 14 days³
Ship enrolled items within two calendar days³

Walmart says sellers can check eligibility on the “Walmart+ Seller Fulfilled page in Seller Center”³. Enrolment does not guarantee the badge. Walmart says the badge “may or may not display on a listing as performance metrics change”³.

When an item is set to ship in two calendar days or less, “Walmart applies free shipping to the item and sets its previous shipping price to zero for the customer”³.

Will the bundle shift holiday buying toward Marketplace?

No source reviewed shows Marketplace order volume, badge-eligible sales or holiday conversion for the bundle, so the answer is unknown.

Digital Commerce 360 describes the bundle as “making a bet that shoppers will subscribe to both when given the chance to save nearly $100”¹. Furner told Fox News Digital that Walmart wanted to launch the bundle “ahead of the holiday season”⁴. He also said Walmart aims to encourage existing Walmart+ members to shop at Sam's Club and to appeal to consumers who have memberships elsewhere⁴.

CBS News frames the launch against inflation, reporting that the Consumer Price Index rose at an annual rate of 3.7% in September⁶. Fox Business reports the same 3.7% figure⁴. CBS also quotes CFO John Rainey, who said in August that Walmart was “investing heavily in price”⁶.

What sellers should do now

These are our recommendations, not statements from the sources.

Check your badge eligibility against the four criteria in Seller Center, using your own metrics for the last 14 and 90 days.
Confirm your handling time for enrolled items. Shipping within two calendar days is a requirement, not a target³.
Do not change prices or shipping promises because of the bundle until Walmart publishes seller terms.
If you also shop as a buyer, check your renewal date. Yahoo Shopping notes the bundle “may auto-renew if you don't cancel before it expires”⁵.

What is not yet known

Seller rules. No seller-facing terms for the bundle have been published in the sources reviewed, so we cannot confirm any change to badge rules, fees or eligibility.
Holiday volume. No Marketplace or holiday data for the bundle is available.
Price for existing Walmart+ members. Walmart and Digital Commerce 360 both give $22 a year^1,2. Yahoo Shopping cites a community member who was “quoted $51.55 instead of $22”⁵. That is a single anecdote, not a Walmart figure, and we do not treat it as confirmed.
Plan options. Fox Business reports that Walmart said the bundle is available only as an annual membership, with no monthly option or free trial⁴.

Walmart bundles Walmart+ and Sam's Club Plus for $120 a year