# Walmart bundles Walmart+ and Sam's Club Plus for $120 a year > Walmart says the two memberships cost $120 a year together, almost $100 less than buying them separately. The bundle targets shoppers, and no sources reviewed show seller-facing changes or holiday sales data. - Publication: Oddly Profitable - URL: https://oddlyprofitable.eu/articles/walmart-bundles-walmart-and-sam-s-club-plus-for-120-a-year - Format: News - Section: Business Models - Published: 2026-10-23 - Sources last checked: 2026-10-22 ## Key points - Walmart announced on 20 October 2026 that Walmart+ and Sam's Club Plus are available together for $120 a year, almost $100 less than members previously paid for the two separately [2]. - The bundle is aimed at shoppers, and no source reviewed changes the rules for Walmart Marketplace sellers [2][3]. - Sellers can still earn the Walmart+ badge only by meeting four criteria, including 100 fulfilled orders in 90 days and on-time delivery above 90% [3]. - No sales, order or holiday data for the bundle has been published, so its effect on Marketplace buying is unknown [1][4]. Walmart announced on 20 October 2026 that Walmart+ and Sam's Club Plus are available together for $120 a year, almost $100 less than members were previously paying for the two memberships separately [2]. The bundle is aimed at shoppers, not sellers, and no source reviewed changes the rules for Walmart Marketplace sellers. Whether it will shift holiday buying toward Marketplace listings is not known, because no sales or order data for the bundle has been published. ## Walmart announces a $120 bundle of Walmart+ and Sam's Club Plus Walmart's corporate newsroom said the two memberships are available together for $120 a year, starting today, 20 October 2026 [2]. Walmart+ and Sam's Club Plus are both paid membership programs that include free delivery options [1]. Sam's Club is a division of Walmart Inc. and a membership retail club [2]. Fox Business reports that Walmart+ costs $98 for the standard annual plan and Sam's Club Plus costs $120 a year [4]. That total is our arithmetic, not a figure published by Walmart. Walmart itself says the bundle is “almost $100 less than members were previously paying for the two memberships separately” [2]. Yahoo Shopping describes the same offer as “down from $220” [5]. Walmart describes the price as “the equivalent of $10 a month” [2]. Fox Business says the bundle rivals Amazon Prime, which costs $139 a year [4]. Walmart's own list gives $139 for “a retail membership with delivery” as one of the prices people may be paying today [2]. Walmart CEO John Furner said: “For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own” [2]. ## Who is affected by the bundle Shoppers with existing memberships pay different amounts. Walmart says annual Walmart+ members can “Switch to Walmart+ with Sam's Club Plus for just $22 more a year” [2], and Digital Commerce 360 reports the same extra $22 a year [1]. Sam's Club members can “Upgrade to Sam's Club Plus for $60 more a year and get Walmart+ included,” and Sam's Club Plus members can “Activate Walmart+ at no additional cost” [2]. Shoppers who already pay for both can “link your Walmart+ and Sam's Club accounts,” and Walmart says “most members are eligible for a prorated refund for Walmart+” [2]. Marketplace sellers are affected only indirectly. The Walmart+ badge program lets sellers “offer free shipping benefits to Walmart+ members” [3]. None of the sources reviewed says the bundle changes that program. ## What changes for sellers, and when No seller-facing terms for the bundle have been published in the sources reviewed. The delivery benefit is described for shoppers: “Free delivery from Walmart and Sam's Club,” subject to “$35 min on sched [2]. Walmart orders; $50 min at Sam's” [2]. Walmart says costs related to the membership change “are not expected to materially impact the company's fiscal Q3 or full year guidance as provided on August 20, 2026” [2]. That statement concerns Walmart's financial outlook, not seller fees. The existing seller rule most relevant to fast, free delivery is the Walmart+ badge program. Walmart's Marketplace Learn guide on the program was last updated on 27 August 2026, before this announcement [3]. ## How the badge eligibility rules work today The Walmart+ badge is a designation that “shows customers the item offers fast, reliable shipping.” It is added automatically to items fulfilled through Walmart Fulfillment Services and may be added to eligible seller-fulfilled listings [3]. A seller must meet four criteria: 1. Reach at least 100 orders fulfilled in the last 90 days [3] 2. Keep on-time delivery above 90% over the last 14 days [3] 3. Keep cancellations below 2.5% over the last 14 days [3] 4. Ship enrolled items within two calendar days [3] Walmart says sellers can check eligibility on the “Walmart+ Seller Fulfilled page in Seller Center” [3]. Enrolment does not guarantee the badge. Walmart says the badge “may or may not display on a listing as performance metrics change” [3]. When an item is set to ship in two calendar days or less, “Walmart applies free shipping to the item and sets its previous shipping price to zero for the customer” [3]. ## Will the bundle shift holiday buying toward Marketplace? No source reviewed shows Marketplace order volume, badge-eligible sales or holiday conversion for the bundle, so the answer is unknown. Digital Commerce 360 describes the bundle as “making a bet that shoppers will subscribe to both when given the chance to save nearly $100” [1]. Furner told Fox News Digital that Walmart wanted to launch the bundle “ahead of the holiday season” [4]. He also said Walmart aims to encourage existing Walmart+ members to shop at Sam's Club and to appeal to consumers who have memberships elsewhere [4]. CBS News frames the launch against inflation, reporting that the Consumer Price Index rose at an annual rate of 3.7% in September [6]. Fox Business reports the same 3.7% figure [4]. CBS also quotes CFO John Rainey, who said in August that Walmart was “investing heavily in price” [6]. ## What sellers should do now These are our recommendations, not statements from the sources. - Check your badge eligibility against the four criteria in Seller Center, using your own metrics for the last 14 and 90 days. - Confirm your handling time for enrolled items. Shipping within two calendar days is a requirement, not a target [3]. - Do not change prices or shipping promises because of the bundle until Walmart publishes seller terms. - If you also shop as a buyer, check your renewal date. Yahoo Shopping notes the bundle “may auto-renew if you don't cancel before it expires” [5]. ## What is not yet known - **Seller rules.** No seller-facing terms for the bundle have been published in the sources reviewed, so we cannot confirm any change to badge rules, fees or eligibility. - **Holiday volume.** No Marketplace or holiday data for the bundle is available. - **Price for existing Walmart+ members.** Walmart and Digital Commerce 360 both give $22 a year [1][2]. Yahoo Shopping cites a community member who was “quoted $51.55 instead of $22” [5]. That is a single anecdote, not a Walmart figure, and we do not treat it as confirmed. - **Plan options.** Fox Business reports that Walmart said the bundle is available only as an annual membership, with no monthly option or free trial [4]. ## Frequently asked questions ### How much does the Walmart and Sam's Club bundle cost? Walmart says the two memberships are available together for $120 a year, starting 20 October 2026 [2]. Fox Business reports Walmart+ costs $98 for the standard annual plan [4]. ### Does the bundle change Walmart Marketplace seller rules? No source reviewed says the bundle changes the Walmart+ badge program [3]. No seller-facing terms for the bundle have been published in the sources reviewed. ### What does a seller need to earn the Walmart+ badge? A seller must reach at least 100 orders fulfilled in the last 90 days, keep on-time delivery above 90% and cancellations below 2.5% over the last 14 days, and ship enrolled items within two calendar days [3]. Enrolment does not guarantee the badge [3]. ### Will the bundle increase holiday sales on Marketplace? That is unknown. No source reviewed shows Marketplace order volume or holiday conversion for the bundle [1][4]. ## Sources 1. Walmart+ and Sam's Club Plus memberships to come bundled in $120 subscription — Digital Commerce 360, published 2026-10-20. https://www.digitalcommerce360.com/2026/10/20/walmart-and-sams-club-plus-memberships-to-come-bundled-in-120-subscription/ 2. Meet Your $120 Life Hack: Walmart+ and Sam's Club Plus, Together — Walmart Inc. (corporate newsroom), published 2026-10-20. https://corporate.walmart.com/news/2026/10/meet-your-120-life-hack 3. Walmart+ badge program: Overview — Walmart Marketplace Learn. https://marketplacelearn.walmart.com/guides/Seller%20Fulfillment%20Services/Shipping%20methods/walmart-badge-program-overview 4. Walmart rolls out discounted membership bundle as inflation squeezes shoppers — Fox Business, published 2026-10-19. https://www.foxbusiness.com/retail/walmart-rolls-out-new-bundle-combining-walmart-sams-club-plus 5. Walmart Is Bundling Walmart+ and Sam's Club Plus for $120 — Yahoo Shopping, published 2026-10-20. https://shopping.yahoo.com/deals/articles/walmart-bundling-walmart-sam-club-173543233.html 6. Walmart introduces discounted joint membership with Sam's Club — CBS News, published 2026-10-20. https://www.cbsnews.com/news/walmart-sams-club-joint-membership-affordability/